Pack Health
During my time at Pack Health I was in charge of designing educational content for our members. This included motion design projects, videos, and graphic design templates. I alongside other members of the marketing team were also tasked with designing the Pack Health Brand Guide.
Brand Guide
The Pack Health Brand Guide was designed to inform our team on all design guidelines.
I was in charge of building out the digital assets located within this guide as well as organizing some of the key information pieces in the do’s and don’ts section.
Building this brand guide helped visually define our brand standards and develop cohesive marketing and educational content materials throughout the company.
Character Design & Assets
Pack Health characters were designed to be cohesive, inclusive, friendly, warm, and engaging.
I alongside a team of 3 animators were given the tasks to not only build these characters out but bring them to life.
As a company with thousands of members we built these characters minding age, sex, gender, size and shape.
Social Media
Pack Health strived to have fun, exciting, social media pieces that not only highlighted our business but our company culture.
I built templates so that we could use content on both social media and our website.
One of my first tasks at Pack Health was to design and maintain a content calendar with key pieces we could use to generate an audience presence on all of our platforms.
Video & Photography
Our video and photography included content in member success stories, cooking tutorials, and patient education, this defined the companies direction as it was one of the valuable components.
I assisted in operating cameras, drones, building lower-thirds templates and writing scripts and content pieces for topics approved by medical professionals.
I had the opportunity to work with some great companies like Coca-Cola bottle company, Farmer’s Market at Pepper Place, UAB and more.
Motion Design
Our animation department consisted of 3 animators. We eventually jumped into after effects after several different animation platforms.
I helped lead the charge in building more animated content. I was eventually in charge of design and innovating within this department.
I thoroughly enjoyed working with animated content, problem solving in after effects, and created fun exciting content for our member to enjoy. This was one of our biggest products and helped move us toward the acquisition of Quest Diagnostics.